Yahoo! Search Marketing

Special Offers from Yahoo Search Marketing

Special Offers From Yahoo Search Marketing Not Found Anywhere Else But Here

Advertise your Web site with Yahoo! Sponsored Search. Sign up and get a $25 credit into your new account. Learn more.

Yahoo! Sponsored Search lists your business on top sites like Yahoo!, AltaVista and CNN. Sign up and get a $25 credit.

Drive more customers to your web site.

Yahoo! Sponsored Search is a form of search engine marketing that lets you create ads that appear in search results on the Web's most popular destination and other sites in the Yahoo! distribution network.1 So you can attract people who are already searching for what you sell.

Yahoo! Sponsored Search lists your business on top sites like Yahoo!, AltaVista and CNN. Sign up and get a $25 credit.

Yahoo! Search Marketing

Display your ads across the entire market, or narrow your campaign to specific areas. Identifying your ideal market enables you to better target your customers and control your costs.

Yahoo! Search Marketing

Set a daily spending limit at the account or campaign level. View estimated impressions and clicks for the maximum bids you set. Increase or decrease the number of impressions and clicks you are projected to receive simply by adjusting your maximum bid or daily spending limit.

Yahoo! Search Marketing


Test multiple versions of your ads to determine which message works best for your customers.

Yahoo! Sponsored Search connects businesses and customers online. Sign up and get a $25 credit.

The Sponsored Search system automatically displays the ads receiving the most clicks.


Maximize your marketing ROI with Yahoo! Sponsored Search. Sign up and get a $25 credit.


Campaign scheduling-Set specific start and end dates for your campaigns. Keyword research-Generate keyword ideas to help build out your campaign. Bulk ad management-Import existing ads from third-party search marketing providers via a spreadsheet.



Customized performance reports-Manage your account and track your web site traffic at the level that is right for you, whether you prefer an overview of your account or detailed breakdowns of campaign, ad group, ad copy and keyword performance. Billing and payment reports-Access comprehensive billing and payment information for your account any time. Charting-View your data in graphical form to get trend information over a date range you select. Forecasting-Get keyword and ad group performance projections based on historical data.1 Download reports to your desktop.



Get your new or revised ad campaigns online within minutes of submission2-so you can connect with customers and drive web site traffic quickly.



Extend your business's reach and increase web site traffic by featuring your ads on publisher sites and in newsletters and emails. Content Match takes your ads beyond search results to help you attract more customers to your site.



With Sponsored Search, you create ads that appear in search results on the Web's most popular destination.1 The geo-targeting feature enables you to target online ads to potential customers located or interested in particular areas.



Content Match, a feature of Sponsored Search, enables you to broaden your reach beyond search results and attract more customers who are interested in what you offer.



Sponsored Search is a great way for you to connect with the ideal customers-the ones already interested in what your business offers. With text ads that appear in search results, you promote your business to people who are actively searching online for your products or services. And you pay only when your ad is clicked.



Put your business on Yahoo!, the most popular destination on the Web.1 Studies reveal that the majority of online adult shoppers who research products online before making a purchase decision rely on search engines and search marketing more than any other tool to conduct their research.2 What does this mean for your business? Now's a better time than ever to start using search marketing and open a Sponsored Search account. And as the #1 online destination in the U.S., Yahoo! offers your business a great opportunity to connect with its audience.



Sponsored Search enables you to list your business in search results on leading search sites that reach active Internet users. Content Match™ extends your reach beyond sponsored results by displaying your listings near relevant articles, product reviews and more.



When you consider that more and more consumers are using search to find the products and services they want, it just makes sense for your business to be featured prominently in search results.



Consumers who use search are actively seeking what businesses like yours sell-which means they are highly targeted and motivated to buy.



How many people are utilizing search each day? Findings by PEW Internet and American Life Project indicate that on an average day, nearly 60 million people use a search engine.



Also for the first time in three years2, paid search has outperformed other online marketing tactics in click-through and conversion rates, according to a survey conducted by Marketing Sherpa.



How to get started: Target customers by geographic location. Display your ad to customers throughout the entire market, or select specific regions or cities.



Choose keywords related to your business. Enter words or phrases related to the products and services your business provides.



Tell us how much you'd like to spend. Specify your daily budget and maximum bid amount.



Create your ad. Write the ad that will be displayed to people interested in your products and services. Titles may be up to 40 characters long and descriptions up to 70 characters.



Review your ad and activate your ad. Review your ad and activate it right away by entering your billing information, or save it until you are ready to activate.